- Deliverables
What lessons, tools, templates or communities are included? How long does access last?
- Required work
What do you create, publish, sell, support or maintain each week?
- Traffic
Where do visitors come from? Is traffic paid, organic, provided, or solely your responsibility?
- Total cost
Add checkout price, upsells, subscriptions, domains, software, advertising and platform fees.
- Proof
Are examples typical and substantiated? Treat testimonials as individual anecdotes, not forecasts.
- Support
Who answers questions, through which channel, and on what timetable?
- Exit
What is the current written refund window? How do you cancel recurring charges?
THE 7-POINT INSPECTION
Turn the pitch
into questions.
Use this list beside the live offer. Write down the answer to every point; do not fill gaps with assumptions.